More than 50 Groups Urge FCC to Focus on Diversity in Ownership Review
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WASHINGTON — On Thursday, more than 50 groups representing a wide range of women’s, media and social justice organizations, including Free Press, sent a letter to the Federal Communications Commission urging the agency to make diversity issues a priority in its upcoming media ownership review. The letter comes as the FCC hosts a hearing on media ownership in Atlanta on Thursday evening. The event, featuring FCC Commissioners Mignon Clyburn and Michael Copps, will be held on the campus of Georgia Tech from 5-8 p.m. The event is free and open to the public. Free Press Senior Adviser Joseph Torres, who will be a panelist at the FCC event, made the following statement: “It matters who controls our airwaves. Women and people of color deserve better opportunities to become broadcasters and to serve local communities. Unfortunately, policies that once existed to bolster ownership diversity are now gone. What’s more, the FCC has allowed fewer and fewer companies to control more of the public airwaves. Allowing more consolidation will only further erode the diversity of our media system.” Thursday’s letter follows one sent to the FCC two weeks ago by a coalition of major civil rights groups that urged the FCC to address longstanding inequality in broadcast ownership. The signers of Thursday’s letter ask that the FCC evaluate the impact of its media ownership rules on ownership opportunities for women and people of color; take proactive measures to promote ownership of broadcast stations by underrepresented groups; and guard against further erosion of media ownership among these groups by maintaining existing media ownership limits. The full text of the letter is below.
The Honorable Julius Genachowski Re: MB Dkt 09-182, 2010 Quadrennial Review – Review of the Commission’s Broadcast Ownership Rules and Other Rules Adopted Pursuant to Section 202 of the Telecommunications Act of 1996 Dear Chairman Genachowski: We, the undersigned organizations, urge the Federal Communications Commission to make diversity a central focus of its upcoming Quadrennial Media Ownership Rule Review. The strength of our country lies in the diversity of our people. Our media system will better serve the public interest when it draws on the diverse backgrounds, perspectives and talents of the population. Unfortunately, ownership of the nation’s media outlets consistently fails to reflect this diversity. Women and people of color historically have been grossly underrepresented in ownership of radio and television stations — media forms that use the public airwaves and rank as our nation’s most popular and influential outlets. Women comprise over 51 percent of the population yet hold only 6 percent of radio and TV station licenses.And while people of color make up over 36 percent of the U.S. population, they hold just over 7 percent of radio licenses and 3 percent of TV licenses.[1] The continued absence of FCC action in the face of deep and intractable ownership disparities is unacceptable. The U.S. Court of Appeals for the Third Circuit recently affirmed that “ownership diversity is an important aspect of the overall media ownership regulatory framework.”[2] Yet the FCC has failed to adopt proactive policies to remedy these disparities. Furthermore, it has persistently neglected even to examine or address the impact of existing media market consolidation on broadcast ownership opportunities for women and people of color. The FCC must take care not to repeat the mistakes of prior administrations by “pun[ting] yet again on this important issue.”[3] Most importantly, while the FCC assesses the impact of its media ownership rules and pursues more active measures to address longstanding disparities in broadcast media ownership, it must not undercut the benefits of such measures by allowing greater consolidation of broadcast outlets. Existing media concentration levels already limit ownership opportunities for historically underrepresented groups. Excess consolidation has crowded out female and minority owners, who tend to be single-station owners who cannot compete with consolidated groups for programming and advertising revenue. Allowing increased consolidation in local media markets would raise station prices and further diminish the already limited number of stations available for purchase. This would leave women and people of color with fewer opportunities to become media owners and promote diverse programming in local communities. In conclusion, we urge the FCC to do the following:
Absent these measures, ownership levels among underrepresented groups will continue to decline and the promise of a diverse media system that serves the information needs of all people will continue to elude our nation. Respectfully submitted. Access Humboldt [1] S. Derek Turner, Out of the Picture 2007: Minority & Female TV Station Ownership in the United States, 2007, http://www.freepress.net/files/otp2007.pdf, and S. Derek Turner, Off the Dial: Female and Minority Radio Station Ownership in the United States, 2007, http://www.freepress.net/files/off_the_dial.pdf. |
| Free Press is a national, nonpartisan organization working to reform the media. Free Press does not support or oppose any candidate for public office. Through education, organizing and advocacy, we promote diverse and independent media ownership, strong public media, and universal access to communications. Learn more at www.freepress.net |
You keep it up now, underastnd? Really good to know.