Why WAM! Matters

Why Gender Justice in Media Matters from Jaclyn Friedman on Vimeo.

Why do we WAM!? Because power and privilege is about who gets to speak and who is listened to. Most of the time, it’s not women. Here are just a few numbers we’re out to change:

News
According to Journalism.com’s annual  State of the Media report, in 2008, race and gender issues only accounted for 1% of overall news coverage.

Print media
The 2008 Racial and Gender Report card of the Associated Press Sports Editors (APSE), which covers and grades 378 Associated Press newspapers, gave the APSE newspapers and web sites a C for racial hiring practices and an F for gender hiring practices; the report card stated that women account for only 6% of sports editors, 10% of assistant sports editors, 6% of columnists, 9% of reporters and 16% of copy editors/designers (via Media Report to Women).

Radio
The State of the Media report also states that in 2009, only 20% of radio news directors were women.

From 2003 to 2008, the percentage of female general managers for radio stations has risen from 13.7% to 15.8%–only a 2.1% increase in 5 years. The percentage of program directors went up .2%, from 10.7% in 2003 to 10.9% in 2009. Of the top 100 markets, that percentage decreases, with only 10% of programming directors listed as female (up .1% from 2003) (MIW Radio Group).

Film
The feminist blog “Women & Hollywood” found that in 2008,  only 6 of the top 50 grossing films starred or were focused on women. Other surprising statistics include that only 25% of production managers, 12% of writers, 9% of directors, 5% of sound designers, and 1% of key grips were women. The rest of the statistics can be found on the blog and are worth a look, because they’re equally as disturbing.

Television
Among Late-Night Writers, Few Women in the Room by Bill Carter. Published in The New York Times on November 11, 2009. Even though women make up a large portion of late-night talkshow audiences, there are no women writers for “The Jay Leno Show,” “Late Show with David Letterman,” or “The Tonight Show with Conan O’Brien” (the article was written before Conan left “The Tonight Show).

Women only make up about 40% of the total television newsroom staff, according to the State of the Media report, and according to the Media Report to Women, 28.3% of news directors are women. The report also states that this number is an all-time high.

The Women & Hollywood blog also found statistics that in 2008, women made up 4% of directors of photography, 9% of directors, and 23% of executive producers of television. Women also only made up only a quarter of all creators, executive producers, producers, directors, writers, editors, and directors of photography for sitcoms, dramas, and reality programs.

Representation
Women in Peril:A Look at TV’s  Disturbing New Storyline Trend: The Parents Television Council found that since 2004, there has been a 120% increase in depictions of violence against women on television. An even more disturbing finding was the 400% increase in the depictions of teen girls as the victims of violence.

A study done by San Diego State University in 2007-2008 that said that most female characters were significantly younger than male characters. Male characters accounted for 70% of characters in their 50s and 61% of characters in their 60s; similarly, 21% of all characters were males over 40, while only 11% of characters were women over 40 (via Media Report to Women).

The Gay and Lesbian Alliance Against Defamation (GLADD)’s annual report on diversity says that in the 2009-2010 television season, there were/will be 18 LGBT characters (out of 600 total series regulars), which is an all time high. The report also found that 57% of all characters are male (345 male vs 255 female), and 77% (466) of characters are white.

Beauty and Body Image in the Media: twenty years ago, the average model weighed only 8% less than the average woman, but today’s models weigh an average of 23% less.